Note: This session is being held at the JB Hunt Training & Development Center in Lowell: not the World Trade Center in Rogers.
"Finding your Specific Edge?"
Explore the secrets to exceptional performance, productivity, and profits with Marketing Expert, Mike Wien.
In the session – Finding Your Specific Edge, Mike will help attendees discover the power of being specific and learn how to create a meaningful point of differentiation to drive growth. He will lead the group through an easy to apply four step process that includes:
•· Identifying the strategic advantage – Harnessing the power of being specific.
•· Focusing on the most appropriate targets – Creating a competitive advantage.
•· Developing a compelling message – Shifting the focus to client benefits
•· Selecting the right vehicles – Delivering the message to the targets
Mike’s background is ideal for leading this type of session. In addition to public speaking and leading workshops on business development, Mike runs a consulting business that offers part-time strategic marketing thinking to organizations fighting this battle daily. Mike’s position as an adjunct professor of marketing in the Hospitality School at Georgia State University also keeps him current. Mike started his career in brand management after earning his MBA at Northwestern University and has held senior marketing positions at Frito-Lay, Pepsi, Omni Hotels, CitiBank and Deloitte before starting his own business in 2003. In his free time, Mike is a regular competitor in the annual Ironman World Championship.